1. Data Controller Information

Data Controller:Vexel Playground Gaming Ltd.
Contact Email:[email protected]

2. Data Protection Officer (DPO)

Our Data Protection Officer can be contacted at:

• Email:[email protected]

3. Introduction

Welcome to Game Store (operated by Nexthyr Gaming Ltd.). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, process, and disclose your information, including personal data, when you visit our website, use our services, or interact with us in other ways. It also explains your choices regarding your personal information and how you can access, update, or request deletion of your information.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR:

• Consent: For marketing communications, cookie usage, and optional data collection (you may withdraw consent at any time)
• Performance of a Contract: To process orders, deliver products, and provide services you request
• Legitimate Interests: To improve our services, prevent fraud, and ensure the security of our platform (where our interests do not override your privacy rights)
• Legal Obligation: To comply with tax, accounting, and other legal requirements

5. Information We Collect

We collect several types of information from and about users of our website, including:

• Personal Information: Name, email address, phone number, shipping address, billing address
• Account Information: Username, password, purchase history, preferences
• Payment Information: Credit card details, billing information (processed securely through third-party payment processors)
• Device and Usage Information: IP address, browser type, device information, browsing behavior, cookies
• Communications: Emails, messages, customer support inquiries, feedback

6. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide Services: Process orders, manage your account, deliver products
• To Communicate: Send order confirmations, shipping updates, customer support responses
• To Improve Our Services: Analyze usage patterns, conduct research, develop new features
• For Marketing: Send promotional emails (with your consent), personalize your experience
• For Security: Prevent fraud, protect against unauthorized access, ensure compliance
• Legal Compliance: Meet legal obligations, respond to legal requests, protect our rights

7. Data Retention Periods

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• Account Information: Retained for the duration of your account plus 7 years after account closure (to comply with legal/accounting requirements)
• Order/Payment Information: Retained for 7 years after purchase (tax/accounting compliance)
• Marketing Data: Retained until you opt out or unsubscribe
• Usage/Cookie Data: Retained for up to 12 months, or until you decline cookies
• Customer Support Data: Retained for 2 years after the last interaction

When data is no longer needed, we securely delete or anonymize it in accordance with applicable laws.

8. Information Sharing

We may share your information with third parties in the following circumstances:

• Service Providers: With trusted third-party companies that help us operate our business (payment processors, shipping companies, email service providers)
• Business Transfers: In connection with mergers, acquisitions, or sales of assets
• Legal Requirements: When required by law, court order, or government request
• Safety and Security: To protect our rights, property, or safety, or that of our users or the public

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

Types of Cookies We Use:

• Essential Cookies: Required for basic site functionality (cannot be disabled)
• Analytics Cookies: Track site usage to improve user experience (non-essential)
• Marketing Cookies: Personalize ads and content (non-essential)

You can manage your cookie preferences via the cookie consent banner displayed on first visit, or by adjusting your browser settings.

10. Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

11. User Rights (GDPR/CCPA)

Under GDPR (EU/EEA residents) and CCPA (California residents), you have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you (including a copy of your data)
• Correction: Request correction of inaccurate or incomplete personal information
• Deletion: Request deletion of your personal information (right to be forgotten), subject to legal requirements
• Portability: Request transfer of your data to another service provider in a machine-readable format
• Objection: Object to certain processing of your personal information (e.g., marketing, profiling)
• Restriction: Request restriction of processing of your data in certain circumstances
• Right to Withdraw Consent: Withdraw consent for processing at any time (does not affect prior processing)
• CCPA Specific Rights: California residents have the right to know what data is collected, opt out of sale of data, and non-discrimination for exercising rights

To exercise these rights, please contact our Data Protection Officer at [email protected]. We will respond to your request within 30 days (or 45 days for complex requests, with notification).

12. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you become aware that your child has provided us with personal information, please contact us at [email protected] to request deletion of such data.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your own. When we transfer your personal information, we ensure appropriate safeguards are in place to protect your privacy and your personal information, including through standard contractual clauses approved by the European Commission or other lawful mechanisms.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page, updating the "Last Updated" date, and (where required by law) sending email notification to registered users. You are advised to review this Privacy Policy periodically for any changes.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• General Privacy Inquiries: [email protected]
• Data Protection Officer: [email protected]

Last Updated: March 5, 2026